Search Engine Optimization (SEO) is the process by which we help websites to get indexed and ranked highly for the best keywords that represent their content in "natural search results."
The natural search results are those that show up in the main body of the page when a user performs a search on Google. This set is completely separate from "sponsored results" or "pay-per-click" search results, and the best way to improve your site's natural rankings is through SEO.
From a marketing standpoint, the goal of SEO is to position the website to show up as high as possible in the natural results for keyword phrases that convert well into sales, leads, or the type of traffic desired.
We are a results oriented search engine optimization firm who focuses on ROI and "white hat" ethical SEO standards.
The complete Search Engine Optimization package
Why is Search Engine Optimization Important?
Increase traffic to your website
Natural search can be an incredible source of well-targeted traffic to your site, and once you show up at the top for your keywords, you have a source of traffic that's not limited by cost-per-click or daily budgets like sponsored search.
SEO is a great investment for the following reasons:
How Does Search Engine Optimization Work?
A basic explanation of Search Engine Optimization
The first step in SEO is keyword selection. Sometimes our clients have keywords in mind that they know work well for their site. We also do keyword research using a variety of methods including competitive intelligence, Adwords and Analytics data, and keyword suggestion tools that make statistical estimates based on samples of searches drawn from various sources. Once we have agreed upon the best keywords to target, we can move onto the next step.
Next, we make sure that your content is accessible to Google and organized in the best way possible. This initial focus is an evaluation of on-page SEO factors. During the setup process, the website itself is thoroughly evaluated, and suggestions are made that will improve the way that your site is ranked in Google for the best keywords.
The ongoing process of search engine optimization involves link building and content creation. There are many different ways to approach both.
For link building, we use a variety of methods to create a natural link profile that increases Google's perception of "importance" of your website. Many of the links we can get for your website will be permanent links that help your rankings for years to come. We realize that Google is constantly trying to devalue "paid links" so that webmasters can't "buy their way to the top" of the search results, so we avoid links from sites who appear to be engaging in this practice.
There are also many different ways to go about content creation. We encourage blogging and social media, and we have writers who can take on these tasks as well. Google values content, and it is an integral part of an effective SEO campaign.
There are many other factors involved in search engine optimization, such as historical factors and "trust," and we address them all throughout the course of our work.
Why Choose Us?
Powerful Results, Ethical Practices
Many firms offer search engine optimization, but not many tell you how they do it. The reason why is because they could be doing unethical SEO techniques that can get your site banned from the search results, or you may be paying for not much of anything at all.