If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.
Top 7 benefits of video marketing
1. Attract a large audience
Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.
2. Engages the senses
If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.
3. Access at any time
You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.
4. Achieve top rankings in the search engines
Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.
5. Become known as an expert in your field
If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.
6. Repurpose content
Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.
7. Easy to create and publish
All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.